NET/TEN Shareback: Pregones & Roadside Theater – Three Tips for Engaging Your Theater Audience On the Web

2012-13 Exchange Grant Recipient

Pregones Theater in New York City and Roadside Theater in the mountains of Appalachia used web-based portals and social media to generate excitement and spark discussions in anticipation of the April 15 – May 10, 2015 New York City premiere of their musical play, BETSY. 

SHAREBACK SUMMARY:

Pregones Theater and Roadside Theater provided NET with a video outlining three tips for effective online engagement for their Shareback.

Three Tips for Engaging Your Theater Audience On the Web

Tip #1: The web’s multimedia capacity provides an opportunity to show the complexity of your theater work.

● GIVE IT CONTEXT
● REGULARLY UPDATE
● POLEMICIZE IT
● LET IT SPEAK

Tip #2: Connecting theater to current events motivates audience members to share content and get engaged.

• USE NEWS HOOKS
• KEEP IT GOING

Tip #3: Theater companies tour their plays to reach new audiences. You can tour your web content too!

• GUEST OPINIONS
• BLOG HOPPING
• MULTI-PLATFORM
• NETWORKS
• ASSESSMENT

CONTACT INFO:

www.pregones.org
www.roadside.org

 

Posted by: 
Thursday, June 5, 2014

Add your voice

Site design by Design for Social Impact